# Partnership #1 - “Join the Planet” RWA (JTP RWA)

<figure><img src="/files/GNVZijPDFqDnbPCElHNd" alt=""><figcaption><p>Lionel Messi with the JTP RWA Box</p></figcaption></figure>

We are excited to be on the verge of the revealing of the ‘JTP RWA’; a Real-World Asset (RWA) that is set to be a first-of-its-kind masterpiece. The iconic football legend, Lionel Messi recognized globally as the "Greatest of All Time,"  (‘the GOAT’),  has posted about the landmark JTP RWA multiple times which has attracted cross-industry enthusiasm on various digital platforms:

* Messi's Instagram Reveal: The official trailer for the JTP RWA was launched on Messi's Instagram [\[Instagram Link](https://www.instagram.com/reel/CuXD5hgttms/?utm_source=ig_web_copy_link\&igshid=MzRlODBiNWFlZA==)]
* Inter Miami's Support: Inter Miami CF showcased their support by sharing the trailer on their platform. [\[Twitter Link\]](https://twitter.com/InterMiamiCF/status/1683650070359547904?s=20)
* BNB Chain Announcement: The BNB Chain community was also brought into the fold with an official announcement of the partnership on their platform. [\[BNB Chain Link\]](https://x.com/BNBCHAIN/status/1684609602472841216?s=20)
* A Glimpse of the JTP RWA: Adding a personal touch, Messi shared an exclusive photo with JTP RWA for his global fanbase. [\[Instagram Link\]](https://www.instagram.com/p/CvxJ9AwN-ML/?utm_source=ig_web_copy_link\&igshid=MzRlODBiNWFlZA==)
* Coming Soon on Planet ReFi: The GOAT tagged Planet ReFi in a recent story while informing its audience that the JTP RWA is “Coming Soon” on Planet ReFi [\[Platform Link\]](https://x.com/PlanetReFi/status/1716573819643556091?s=20)

Each of these engagements amplifies our mission, reaching diverse audiences and solidifying the JTP RWA as a pivotal step in redefining the RWA landscape. This is not just an endorsement; it's a beacon of our vision and a testament to our platform's potential. It will be the gateway to link web2 and web3 audiences with real world assets, creating a wave of interest in assets that previously appealed only to the web3 audience.

## Reimagining RWAs with Global Icons

Our vision with the JTP RWA is bold and clear: to position Planet ReFi as the premier destination for RWA tokenization. We're dedicated to empowering celebrities, industry leaders, businesses, and organizations to transform their unique brands and innovative concepts into RWAs. Our approach is designed to be seamless, efficient, and accessible, making it simpler than ever to convert creative ideas and influential brands into tangible, valuable real-world assets.

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